Boost Your B2B Success
with Targeted YouTube Ads

Transform the growth of your audience with our targeted YouTube ads approach. Custom campaigns showcasing your brand's expertise reach decision-makers, industry influencers, and potential partners. With precisely targeted promotion, you can get good leads and take your business to new heights.


    Growth Programme

    Explore the Power of
    YouTube Ads with Us

    YouTube offers a variety of ad formats to help you reach your business goals. Each type of ad serves a unique purpose, from enhancing brand awareness to driving lead generation.

    True View Ads

    Bumper Ads

    In-Stream Ads

    Discovery Ads

    Non-Skippable Ads

    Masthead Ads

    Our process

    How we work

    Strategy Development
    Message Alignment
    Account Structure
    Audience Targeting
    Testing in Google Ads Marketing

    Strategy Development

    We start from reviewing your objectives/ KPIs that align with your business goals. The second step is to prepare a clear roadmap that includes content strategy, goal setting, audience research, preparation of assets, segmentation, and platform selection. This ensures our strategy is tailored to meet your unique needs.

    • Goal Setting: Clearly define your objectives.
    • Audience Research & Segmentation:Identify and segment your target audience.
    • Platform Selection & Content Strategy:Choose the right platforms and create a content plan.

    Message Alignment

    We incorporate your paid campaigns with your content marketing plan to achieve brand consistency. This alignment promotes consistent storytelling and maximises message impact across mediums.

    • Consistent Storytelling
    • Understand Target Audience
    • Tailor Content for Each Platform

    Account Structure

    Your Google Ads account is set up to serve customers at every stage of the buying journey, from initial interest to final purchase. We help your brand and strategy by reaching your audience at every relevant touchpoint.

    • Account Setup: Establish and optimise your Google Ads account.
    • Campaign Segmentation:Organize campaigns to target different buyer personas.
    • Content Calendar: Plan and schedule your ads to ensure consistent engagement.

    Audience Targeting

    Our audience targeting technique aligns sponsored ads with content marketing goals. We personalise content to each category of your target audience to maximise engagement and effectiveness.

    • Understand Target Audience:Both affinity and in-market approach is important
    • Tailor Content for Each Platform:Compose content that resonate with different google ad format.

    Testing in Google Ads Marketing

    We understand the importance of testing in Google Ads marketing to optimise campaign performance. Our data-driven testing process refines strategies to achieve the best results and ensure your campaigns reach their full potential.

    • Ad and Content Testing: Test different ad creatives and content formats.
    • Audience Targeting Testing:Experiment with various audience segments.
    • Platform-Specific Testing: Tailor content and testing strategies for each Google ad format.

    Maximising Campaign
    Success with Targeted

    Discover the power of tailored approach that our expert take to maximise the return from your campaigns. With clear, concise reporting and a simplified dashboard, we help you optimise your budget and stay ahead.

    Dedicated Landing Page

    We recommend a dedicated landing page for every specific campaigns, in order to generate high conversion. We can create high-converting landing pages optimised to capture leads and drive conversions. These landing pages will be:

    • Targeted: Designed specifically for your campaign goals, ensuring a clear and relevant message for your target audience.
    • Conversion-Focused: Optimised with clear calls to action, compelling visuals, and a user-friendly layout to maximise lead generation or sales.
    • Mobile-Responsive: Built to function flawlessly across all devices, capturing leads no matter how they access your campaign.
    • A/B Tested: Continuously tested and refined to ensure optimal performance and the highest conversion rates possible.

    Performance Monitoring

    VIGILANT our reporting dashboard is AI powered which helps us in identifying any room to improve. We continuously monitor campaign performance through key metrics, allowing us to adjust strategies and optimise results in real-time. Here's what we track:

    • Engagement Metrics: Track likes, comments, shares, and mentions to understand audience interaction and content performance.
    • Reach & Impressions: Monitor the number of people who see your content and the overall reach of your campaigns.
    • Click-Through Rates (CTR): Analyze how effectively your content drives traffic to your website or landing pages.
    • Lead Generation & Conversions: Track the number of leads captured and conversions achieved through your social media campaigns.
    • Competitor Analysis: Monitor competitor activity and industry trends to stay ahead of the curve and refine your approach.
    • ROI (Return on Investment): Track the financial performance of your campaigns and measure the value generated from your social media efforts.

    Budget Woes

    No Guesswork, Maximum Impact
    All you have to do is to share your goal with us, we prepare a media plan to suit your capacity to handle the work as well good for your pocket. Small budgets should not equal small results, but the wrong strategy can deplete your resources. Managing paid ad budgets can be complicated. We eliminate guesswork from the equation. Here's how:

    • Align Goals & Budget:Our first step is to comprehend your marketing goals. We develop a targeted media plan that maximises your return on investment (ROI) once we understand your goals.
    • Cost-Effective Strategies: Monitor the number of people who see your content and the overall reach of your campaigns.

    What You'll Gain

    • Regular Reporting Schedule:Stay informed with daily, weekly, or monthly reports delivered to your preferred frequency. We ensure that you have the data you require when you need it.
    • Simplified Dashboard: Access all your social media performance data in one place with our user-friendly dashboard. No more digging through spreadsheets!
    • Identify Trends & Opportunities: Our reports help you identify key trends and emerging conversations to stay ahead of the curve and capitalise on new opportunities to maximise your social media impact.
    • Measure ROI and Optimise Budgets: Monitor the return on investment (ROI) of your social media campaigns to make informed budget allocation decisions. We assist you in ensuring that your social media efforts generate tangible business value.

    Case Studies

    Type of WorkFinancial BrokerIndustry

    • Content Development

    • Website Development

    • Website Maintenance

    • Facebook Marketing

    Type of WorkFinancial BrokerIndustry

    • Content Development

    • Website Development

    • Website Maintenance

    Type of WorkDrinkware SetsIndustry

    • Brand Guidelines

    • E-commerce Website

    • Digital Marketing

    Type of WorkDesign, Print, DistributeIndustry

    • Website Maintenance

    • Website Development

    • Brand Guidlines

    • Content Writing

    Type of WorkIreland's Premier Boiler Installation CompanyIndustry

    • Brand Guidelines

    • A New Landing Page

    • Google Ads

    • Facebook Management

    The Power Of YouTube

    Create A Competitive YouTube Ad Campaign
    That Works For You

    Comprehensive YouTube Marketing Services

    We will help you through the video creation process, including script writing and graphic creation. You can also give us your creative assets developed in-house, and we’ll proceed on with the marketing. The videos are optimized for search engines, with our marketing team carrying out keyword research for content that will be used for the video’s title, tags, description and the annotations. We will optimise both the videos and the YouTube channel itself.

    There are different video solutions to use when marketing on YouTube, such as TrueView for action campaigns that has been used by 260% more advertisers in 2020 alone. TrueView in particular features headline text overlays, prominent CTAs, plus an end screen to the video ads – which are optimal for generating leads. Other targeting features that are incorporated into the marketing strategy include audience matching which also utilises the data provided on your current customers, local targeting using location extensions, YouTube OTT (used for connected TV's), all through to YouTube Kids Targeting for business in the niche.

    Ad Campaign Setup And Management

    We will set up the YouTube ad campaigns through your Google Ads account, for which you will retain the Admin/owner access. Different advertising options can be used, including:

    • TrueView In-Display ads – they are shown next to the YouTube videos, and are only played when the user clicks on them to watch.
    • In-stream ads – these pop up within the video, and can be either skippable on non-skippable
    • Overlay In-Video ads – they are like AdWords text ads, so not technically “video" ads, but still included since they are shown within the videos.
    • Remarketing video ads – these particularly target users who have already seen your content on Google Display Network and engaged with it.

    Our team will assess the performance of your site's landing pages, monitor your PPC account settings, and also set you up with a bid strategy that will suit your budget, to give you a higher ROI on your ad spend.

    Keeping With The Trends

    As with every social media platform, there will always be a different issue making the waves. We can ride it to bolster the performance of the videos. Our YouTube marketing team keeps up to date with the trending news and topics, and tailors the ads to take advantage of this to generate more traffic.

    Routine Performance Reports

    We will keep you abreast with how the advertising campaign is going. This includes the strategies that are being used for the campaign, the results obtained from the processes being implemented, as well as any adjustments that are made along the way. Different metrics are used when assessing the campaign, including the video views – which are tallied for the ads that are clicked or watched for at least 30 seconds; impressions – which look at how many times the ads were shown; the view rate – which is a percentage of the views from the total impressions; to earned actions such as the likes, subscriptions and additional views that are as a result of that first view – which indicate more interested in your business or product.
    Tools like Google Analytics are used when tracking the campaign and measuring its success. SaltMarketing team will also share with you more opportunities that will improve the performance of your social media marketing plan.


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