Frequently Asked Questions

Why do I need SEO services?

Internet users rely on search engines like Google and Yahoo to navigate the web and find content, products, or services. SEO enables you to rank for the search queries used, driving traffic to your website and increasing your brand's visibility, which ultimately results in increased leads and conversions.

Why should I choose SaltMarketing?

We have been providing SEO and digital marketing services to SMEs and large corporations for over 8 years, winning the top ranks for highly competitive keywords. With proven strategies and transparent services, leveraging on data analytics and an experienced team, we aim to give you value for your time and money. Our white hat services are personalized to each individual client. Your success is our success, and we pull out all the stops to make it happen.

How fast will I see the results?

How fast you get to the top ranks of the search engine result pages will depend on different factors. If you’re not in a highly competitive industry and have just started with the website’s SEO, you can begin seeing results within weeks. However, in a competitive market like ranking for “credit card services" in the financial sector, it can take longer. A general time frame is 6 months, within which you should start seeing gains. It’s a continuous process that requires a fully-fledged SEO strategy to deliver sustainable results. Key Performance Indicators (KPIs) – like data on organic traffic, visibility, impressions, and rankings – are used to show the progress towards the goal.

Can I guarantee that my website will get top ranks on Google, Bing, and other major search engines?

When dealing with a specialist SEO and digital marketing agency like us, we ensure that your site gets ranked higher for the target key phrases that will grow your audience. While you will start climbing up the ranks quickly, leaving after just a month or two after seeing gains will disadvantage you. This is as you will be yet to get the full benefit of our comprehensive strategies. We aim to grow your traffic and maintain top ranks, which is a long-term effort.

Who creates the content?

All blogs, social media posts, videos, fleets, press releases, marketing emails, and other material used to promote your website are made by our in-house team. The images used in the SEO campaigns are sourced from our photo library, royalty-free image sites, or purchased directly from the content creator for use on your product. We also liaise with your team if we require material like logos from your company.

Where is your team based?

SaltMarketing team is based in Dublin, Ireland, and serves a global client base. Our digital marketing specialists are handpicked and come with over 8 years experience in the industry.

What is the difference between SEO and SEM?

SEO (Search Engine Optimization) is a subset in SEM (Search Engine Marketing). SEO focus on optimizing the website to get traffic from organic search results, while SEM also includes both organic and paid search.

What is keyword research?

This is the analysis that determines the keywords that will be used when optimizing the different pages of the website. These “keywords" are based on search queries made by internet users interested in the products, services, or content that is on the website.

What is On-Page SEO?

These are the techniques used on a webpage to enable it to rank higher on search engine result pages. This includes aspects like keyword and image optimization, HTML elements (title tags, meta descriptions, and header tags), Schema markup, content audit, etc.

How does blogging help SEO?

Each piece of published content gives you an opportunity to rank for a particular set of keywords and provide your visitors with relevant information. With more high-quality blogs, the greater the audience you will net across your industry.

What are SEO backlinks?

In a nutshell, they are links from other websites that direct traffic to your website. Why do they matter? As search engines rank content, they need to determine which pages are relevant, with content that has the most authority on the search query that has been made. When more websites are pointing to yours, it is taken as a vote of confidence in your content. The higher the quality of backlinks, the more authority that search engines place in your site.

What's the difference between dofollow vs. nofollow links?

Dofollow links come with “link juice", while no-follow links do not. So, what is link juice? This is basically the amount of equity that a link has when directing from one page to another. Search engine bots use dofollow links to crawl the web, while nofollow links do not bring ranking value to the webpage. The nofollow tags basically tell search engines “don’t count this". However, they are still valuable in driving traffic and increasing conversions for your brand.

What is domain authority?

This is a ranking score ranging from 1 to 100, that shows a website's ability to rank on search engines.

What is anchor text?

This is the clickable text in a hyperlink – like this link to our SEO services. The anchor text ideally marks the keyword used for the page to which it is directing traffic to. This text gives users and search engines contextual information about the topic of the webpage it links to. Too many links will be spammy and negatively affect the site. It's all about balance.

Is Social Media a part of SEO?

Social media platforms are a powerful tool to produce backlinks and brand awareness for your website, reach your target audience and engage your clients. They are a key asset for the marketing strategies, and enable your business to see consistent growth.

Does Google know about my website?

Google uses its index to show results. The content on your website should be properly indexable.

Curious about whether you’re in the database of the world’s largest search engine? Run this query:
http://webcache.googleusercontent.com/search?q=cache:http://example.com/

Still, have questions?

Talk to us. Our friendly personnel will be happy to assist you and address your queries.
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