Powering Your Web
Apps With PHP

With over 75% of all websites with a known server-side programming language using PHP in some way, it remains a juggernaut in the web development industry. How does it pull these numbers even after over two decades of stiff competition? WordPress, the world's most popular content management site, uses PHP. MediaWiki is written in PHP – and it's the software powering Wikipedia. Even Drupal and Joomla rely on the programming language. Facebook is based on the PHP code which has been integrated with other web technologies.

PHP (Hypertext Preprocessor) is a scripting language where applications written in it run on web servers – without depending on the web browser. It currently ranks 6th on the PYPL Popularity of Programming Language, and is mainly used when building the server side of web apps.


    Why PHP Matters

    Rich developer activity

    With a long history and deep community, there are more specialists you can work with, at affordable costs. This, coupled with a vast range of manuals and reference materials, facilitates the web development process, and as the business owner, it will even be easier for you to follow up on the process. A PHP script can also be combined easily with the HTML code of a webpage without interfering with it. Being a cross-platform language, the coding can be done on Windows, Linux, and macOS, meaning more flexibility.

    Database integration

    PHP connects to virtually any kind of database, from the popular MySQL to mSQL, and MS-SQL, to SQLite and PostgreSQL. The coding language can also work with databases like ElasticSearch and Redis that are not directly related to it, expanding the scope of the apps and features that can be built with it.

    Faster loading speeds

    Load time is a critical factor in giving your website a competitive edge – and this coding language is up to the task, even three times faster than Python

    Free-to-use software

    Being open-source software translates to cost savings with PHP web development. Moreover, many of the development tools that can be integrated with PHP are also open-source as well, cutting down the overall costs of your project. Hosting costs are also reduced. For instance, a common battle-tested operation for PHP sites is the LAMP stack, where the components – from the Linux system to the MySQL database – are free. Compatibility with many modern cloud services like AWS Lambda in turn give the business more scalability.

    Expertise That Cuts Across Industries

    Facebook has been relying on PHP for generating dynamic content since its conception – and in fact the entire code was initially written in this language by Zuckerberg and Moskowitz. Lyft uses the language to run its massive ride-sharing database. Tumblr with its over 300 million blogs is powered by the scripting language. The team communications app Slack uses PHP in their backend.

    You too can leverage the power of this scripting language for your web applications. We meet the PHP development needs of businesses in different niches – from ecommerce, healthcare, fintech and manufacturing, to hospitality logistics, and professional services.

    Our Work Process

    Regardless of whether you’re a startup or an established business, Salt Marketing can help to accelerate your eCommerce growth. 

    Our team has mastered eCommerce web development and has in-depth knowledge of different eCommerce platforms. We’ll walk with you through your entire eCommerce journey, from web development to online marketing for your business.


    Join us as we explore the world of digital branding! Our goal is to create a distinctive brand for your online business. Together, we can create logos that are instantly recognisable, eye-catching colour palettes, and a unique online presence that makes your brand stand out in the congested internet marketplace.

    User-Friendly Website Design

    Our experts create a smooth, beautiful shopping experience. In addition to being aesthetically pleasing, we make sure that our designs are responsive and intuitive so that users can enjoy the same wonderful experience on all devices.

    We use Figma to create gorgeous mock-ups to ensure every component of your website is carefully designed and visually appealing. With the help of this approach, we can turn your idea into a real, observable design.

    Let's simplify the buying experience for your clients!

    Engaging Content Writing

    Content is king, and we treat it that way! Our content writing services are designed to capture your audience, from captivating product narratives to lively blog entries. We write persuasive language that captivates readers and keeps them coming back for more.

    Product Descriptions

    Every product has a story, and we tell it. Our team specialises in crafting product descriptions that emphasise your items' finest attributes, persuading users that they are indispensable.

    Search Engine Optimisation (SEO)

    Online visibility matters. We make sure your site is market ready as we use the latest SEO techniques to improve the visibility of your website.

    Payment Gateway Integration

    Convenience and security are crucial when it comes to payments. We incorporate the most dependable and intuitive payment channels to give your clients a seamless and safe transaction experience. By providing a variety of payment methods, we make sure the checkout procedure is simple!

    E-Commerce Platform Selection

    Sometimes it is hard to find your way around all the different e-commerce platforms. That is where our skills come in. We help you pick the best platform, whether it is Shopify because it is easy to use, WooCommerce because it works well with WordPress, or Magento because it can handle bigger operations.

    Why Choose Us

    Salt Marketing developers will collaborate with your in-house team to seamlessly merge with your processes and adapt to your business needs.

    PHP Consulting

    Are you in the planning stages and are looking for expert recommendations on the tech stack you need to achieve the goals of your business? Our PHP consulting services will identify the bottlenecks in your current system, audit it for security vulnerabilities, and prepare a scalability strategy that is in line with your project needs.

    PHP Development

    Our PHP team takes over the entire development process to build secure and resilient web-based applications for your business. We implement DevOps and CI/CD approaches to ensure the project is delivered on time – and within budget. Our activity in PHP projects, including machine learning, IoT, and big data gives us access to a wide range of technology stacks that can be used for your project.

    Unlock The Power Of PHP For Your Site With Salt Marketing

    Our robust team of PHP web developers enable you to bring your website’s goals to fruition. We provide custom solutions to meet the exact requirements of our clients, addressing the needs of your organization’s structure and business objective. From web portals and CMSs to B2C & B2B web apps, our team will design stable, scalable and responsive solutions for your operations.


    Explore other services

    Website Development Hub  

    Professional web design and development for a strong online presence.

    Popular Features

    • Custom WordPress Sites 
    • E-commerce Solutions 
    • Bespoke Projects 

    SEO Hub  

    Boost your online visibility with our customised SEO strategies.

    Popular Features

    • Keyword Optimisation
    • On-page and Off-page SEO
    • SEO Analytics and Reporting

    Social Media Marketing Hub 

    Build and engage your audience through strategic social media campaigns.

    Popular Features

    • Targeted Content Strategies
    • Content Creation and Curation
    • Brand Awareness Campaigns

    Paid Media Hub

    Drive targeted traffic and conversions with effective paid advertising.

    Popular Features

    • Hyper-targeted Ad Campaigns
    • Performance Tracking
    • Conversion Optimisation

    Marketing Automation Hub 

    Streamline your marketing efforts with advanced automation tools.

    Popular Features

    • Lead Nurturing 
    • Email Marketing 
    • Analytics and Reporting  

    Branding Services Hub  

    Craft a unique brand identity that resonates with your target audience.

    Popular Features

    • Brand Strategy Development 
    • Logo and Visual Identity Design 
    • Brand Messaging and Voice 

    Explore Our Services

    Our company specializes in providing a wide variety of services for our clients. From web development to marketing automation, we have everything you need to get the job done right.

    WordPress Web Development

    WordPress which started as a blogging tool has evolved during the time into a ground-breaking website builder and content management system.

    E-commerce Web Development

    Having a compelling online presence is the secret to finding success in an eCommerce business. Your eCommerce stores should be visually stunning and focused on conversion.

    Shopify Web Development

    Shopify is a hosted eCommerce and shopping cart platform that powers over 23% of online stores globally. It provides a set of templates that you can customize to your brand’s standards.

    Magento Web Development

    Magento is one of the best eCommerce platforms at the moment. It powers over 250,000 online stores globally and is considered among the top choices for an eCommerce platform.

    Web Development

    In the digital age of today, without a smart website, you cannot even think of running a business. Irrespective of whether you are an up-and-coming entrepreneur or an accomplished businessman,

    Website Maintenance

    We know how frustrating it is when your website isn’t performing as well as it should. That’s why we offer a range of support and hosting plans to keep your site running smoothly.

    Who We Help


    Invest in a comprehensive digital transformation package to transform your E-commerce business. Attract, engage, and convert customers with MaaS. 

    Hire a full marketing team today.


    Our customised Marketing as a Service will transform your SaaS business. Discover how strategic marketing can boost software exposure and usage. Rise to new SaaS heights today!

    Hire a full marketing team today.

    Education And Training

    Our specialised Marketing as a Service (MaaS) can transform your education and training operations. Increase your reach and impact with strategic marketing, and see how your programmes captivate and educate more effectively.

    Hire a full marketing team today.


    Use our customised Marketing as a Service (MaaS) to boost your manufacturing capabilities. Discover how a team of marketing experts can improve your web presence, increase product visibility, and drive demand.

    Hire a full marketing team today.

    Home Improvement

    Our tailored Marketing as a Service (MaaS) can revolutionise your home renovation company. Get the lowdown on how our experienced team can transform your web presence, increasing exposure and client involvement.

    Hire a full marketing team today.

    Professional Services

    It's never easy to get an online response, particularly in the professional services industry. With our Marketing as a Service (MaaS), hire a full marketing team today and watch as your digital presence and client engagement soar to new heights!

    Hire a full marketing team today.

    Entertainment Industry

    In the ever changing entertainment world, it can be challenging to stand out. Let our professionals improve your web presence. All you have to do is to share your goal with us, rest is upon us. Hire a comprehensive marketing team immediately to make your entertainment ventures the buzz of the town!

    Hire a full marketing team today.

    Health And Fitness

    For success in the health and fitness market, having a strong internet presence is not enough. With our skilled Marketing as a Service (MaaS), your business can gain unprecedented visibility and engagement. Hire an entire marketing team today and begin promoting better lifestyles tomorrow!

    Hire a full marketing team today.

    For any inquiries or doubts you might have. Feel free to ask!

    Challenges We Solve

    Salt Marketing solves your digital marketing challenges.

    Design That Inspires

    You are losing out on potential customers, leads, and income if your website is not receiving steady traffic. Thankfully, our custom SEO solutions can help you get back on track by increasing your visibility in search engine results, allowing more people to find and visit your website.

    • Boost your visibility in search results
    • Capture targeted web traffic.
    • Convert site visitors into leads and customers.

    My digital ad campaigns are too costly

    Tired of wasting money on ineffective advertising campaigns? Our PPC experts can assist you in optimising your bidding strategy and fine-tuning ad targeting to ensure that your ads have the greatest impact possible.

    • Refine ad targeting
    • Engage your audience as they browse online
    • Maximise your ad budget

    My website isn’t generating enough leads

    Struggling to generate qualified leads? Enhance your lead generation efforts with digital marketing plans that are tailored to your objectives and budget.

    • Fill up your lead pipeline
    • Reach your most valuable audience
    • Maximise conversion opportunities

    My marketing and sales data is disconnected

    Do not let important leads slip through the cracks. Unify your sales and marketing efforts with our comprehensive automation and analytics tools, which include end-to-end reporting and insights.

    • Unify sales and marketing data
    • Prioritise leads with data-backed insights
    • Turn opportunities into closed deals

    We’re unable to hit our SQL and revenue goals

    Not satisfied with your lead and revenue figures? Our personalised revenue marketing strategies will help you attract and close more sales-qualified leads.

    • Power up qualified leads
    • Keep your sales team busy
    • Drive more revenue from online marketing

    Managing digital campaigns takes too much time

    We understand — managing and optimising digital campaigns can be overwhelming. Our do-it-for-me services save you time and money, allowing you to focus on running your business.

    • Save time and money
    • Automate campaigns for smarter marketing

    Take the next small step…...

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