YouTube Ads Services
YouTube Ads People Actually Watch. Let's Build You a Plan.
We all instinctively skip ads. As a business, you don’t want to waste money on ads people skip and immediately forget.
But what if your ad wasn’t an interruption? What if it was the helpful answer to a question your ideal customer was literally just typing into the search bar? That changes everything. At Salt Marketing, we create YouTube ads that earn attention instead of demanding it. And we’ll map out a whole strategy to show you how, completely free of charge.
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Does This Sound a Bit Like Your Video Nightmare?
Trying to get results from YouTube can feel like a guessing game. It’s a brilliant platform, but it can be a brutal place to advertise if you don’t know the rules of the game. Sound familiar?
- You’ve had plenty of “views," but the phone didn’t ring and no sales came in.
- The thought of making a video ad feels like a massive, slow, and expensive headache.
- You’re worried your ad will just get skipped into oblivion, and your budget will vanish with it.
- You can’t figure out if the ads are actually making you money or just getting you vanity metrics.
- You feel like you’re just shouting into the wind, with no idea if the right people are even seeing your message.
We get it. It’s frustrating. But there’s a much smarter way to do this.
What Here's the Secret:
YouTube Isn't a Social Network.
This is the most important thing to understand. YouTube is a search engine with video results. People don’t go there to kill time; they go with a purpose. They have a problem to solve, a skill to learn, or a product to research. They have a shopping list in their head.
You Meet People When They're Actively Looking
Imagine your ideal customer is searching “how to choose the right accounting software" or “best way to insulate an attic." With YouTube, we can put your helpful, engaging ad right in front of them at that exact moment. You’re not interrupting their day; you’re becoming the solution they were searching for.
You Can Tell a Real Story
You can say more in a 30-second video than you can in a mountain of text. You can show your product in action. You can let a happy customer tell their story. You can build a real, human connection and create trust in a way that a static image just can’t. It’s the next best thing to a face-to-face conversation.
You Become the Go-To Expert
When you consistently show up with helpful answers and valuable insights, you stop being just another “advertiser." You become the go-to authority in your field. People start to recognise you, trust you, and when it comes time for them to buy, you’re the first person they think of.
Our SOS Process: A Clear Plan for YouTube Success
We replace the guesswork with a simple, straightforward plan. And we build it for you for free so you can see exactly how we think.
The Hardest Part is Making the
Video. So, We Do It For You.
Let’s face it, the biggest thing stopping most businesses from using YouTube ads is the video itself. We’ve solved that problem. Our in-house team handles everything from the initial idea to the final edit, making the whole process easy and affordable.
Strategy & Scriptwriting
We’ll figure out the angle and write a script that hooks people in and gets your message across clearly.
In-House Video Production
This is our game-changer. Our team shoots and edits your ads, creating professional, authentic videos designed to perform on the platform. No need to find and manage an expensive video crew.
Smart Ad Targeting
We find your customers based on what they’re searching for, the channels they subscribe to, and their real-world interests.
Constant Campaign Management
We’re in your account daily, tweaking bids and moving your budget to the ads that are bringing in the best results.
Reporting You'll Actually Understand
Your live dashboard connects the dots. You won’t just see “views"; you’ll see how those views are turning into leads and sales.
Relentless Testing
We test different video intros, calls to action, and audiences to constantly improve your results over time.
Industries We Serve
YouTube ads aren’t just for the big brands with flash budgets. They work just as well for Irish businesses that want to get in front of people at the exact moment they’re searching for answers. Done right, your ad doesn’t feel like an ad at all — it feels like help.
Proof of Results
It’s easy to chase “views” on YouTube — but views don’t pay the bills. We care about leads, sales, and return on spend. And we’ve delivered it:
- A retail client turned €2,000 in YouTube ads into €15,000 in sales in just six weeks.
- A training company filled a brand-new online course in under two months using targeted Discovery Ads.
- A local service provider brought in 37 new enquiries in a single month by targeting people searching for their service in Dublin.
Salt Marketing’s YouTube campaigns didn’t just get us views — they brought in real customers. We could finally see exactly how video ads made money.
YouTube Ad Formats We Use
Different goals need different ads. YouTube has a mix of formats, and we use the right one for the job — so you’re not wasting money on the wrong approach.
Skippable In-Stream Ads
The classic ad that runs before or during a video. You only pay when people watch, so it’s great for telling a story.
Non-Skippable In-Stream Ads
Short, sharp, 15-second clips that people can’t skip. Perfect for direct offers and brand awareness.
Discovery Ads
Appear in search results and alongside related videos. Ideal for catching people at the moment they’re researching.
Bumper Ads
Six-second videos that pack a punch. Brilliant for brand recall and quick-fire messages.
Why Work With Salt Marketing
Lots of agencies “dabble” in video. For us, YouTube is a specialist channel, and we’ve built the skills to make it work.
- We know Ireland. From local service providers to national brands, we understand how Irish buyers think and search.
- We do it all in-house. Scripts, filming, editing, and strategy — no delays, no outsourcing.
- We move quickly. Campaigns get launched in weeks, not dragged out for months.
- We keep it clear. No vanity numbers, just leads, sales, and ROI.
- We earn trust upfront. Your full YouTube plan comes free before you ever spend a cent.
Reporting You Can Trust
Video only works if it’s delivering results — and you’ll see exactly how it’s performing, 24/7.
- What each lead or sale is costing.
- Which ads and audiences are working best.
- How your budget is being spent day by day.
No waffle. No guesswork. Just clear numbers in plain English that show your YouTube ads are paying for themselves.
Our Work Speaks Louder Than Words
We build professional websites for businesses that demand results. Here’s a look at what we’ve delivered for our clients.
generating qualified leads, resulting in a 300%
increase in online enquiries in the first quarter.
the customer journey, leading to a 45%
increase in online sales within six months.
high-quality work, significantly shortening the sales
cycle by building immediate trust with potential clients.
Faqs
Frequently Asked Questions
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Ready for a Social Media Plan That Delivers?
The new era of search is here. You can either watch as your competitors adapt and pull ahead, or you can partner with a team that understands the new landscape and can build you a lasting competitive advantage.
