AMAZON SEO

Can Amazon
Buyers See You?

Buyers making searches on Amazon mainly rely on the first few results – rarely going on to the second and subsequent pages. Are you a seller on Amazon? Then getting to the top of those rankings should be a priority for you to make more sales.

  • Massive Buying Power: 63% of online shoppers worldwide start their product searches on Amazon! (Source: Statista)
  • High Conversion Rates: Amazon boasts a conversion rate of 13%, significantly higher than the industry average (2.5%). (Source: VWO)
  • Targeted Audience: Amazon users are actively looking to buy, making them prime customers for your products.

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    Maximise Your Sales Potential With Amazon SEO

    Amazon uses “Purchase Likelihood" to rank products. Users on the platform are already interested in buying, and for Amazon and sellers to generate revenue, the products listed in the search results are those which will be most likely to be bought. Amazon’s algorithm starts by filtering the products based on the keywords on the search query used, then sorts them based on their performance – which includes the factors like images, reviews, sales, prices, CTR (click-through-rate), ads and inventory.

    Amazon's Search Engine Different Rules, Better Results

    Unlike Google, Amazon prioritises “Purchase Likelihood" in its ranking algorithm. We will optimise your product listings for Amazon and Google, ensuring maximum visibility across search engines.

    Amazon SEO Services: A Comprehensive Approach to Growth
    Do not settle for mediocre Amazon results. Our data-driven SEO strategies are designed to increase your product visibility and sales.

    Keyword Research & Competitor Analysis

    Find the valuable keywords that your target market uses to search. We uncover competitor gaps and conduct in-depth keyword research to outperform search results.

    Product Listing Optimisation

    • We will write compelling product titles with high-converting keywords and compelling descriptions that highlight key features and benefits to convince potential customers to choose you over the competition.
    • Optimise product photos for search and user engagement.

    Maximising Your Amazon Success

    • A/B Testing & Conversion Optimisation Continuously Refine, Continuously Improve
    • Avoid static listings. We use A/B testing to determine which elements produce the most clicks and conversions. To maximise sales, we will constantly optimise your product listings.
    • Reviews & Reputation Management: Build Trust & Social Proof
    • Amazon thrives on positive reviews. We will proactively encourage positive reviews and address customer concerns to build trust and social proof, increasing sales
    • Amazon PPC Integration: Reach More Targeted Customers
    • Your Amazon SEO strategy can be enhanced with targeted PPC campaigns. This combination will boost your reach and sales, ensuring the right customers see your products at the right time.

    Supercharge Your Amazon Sales with Targeted PPC Ads

    Amazon PPC (Pay-Per-Click) advertising is a powerful tool to complement your Amazon SEO strategy. We can help you:

    • Reach Targeted Audiences
    • Boost Product Visibility
    • Drive Sales & Conversions

    Our Most Popular Services

    Our company specializes in providing a wide variety of services for our clients. From web development to marketing automation, we have everything you need to get the job done right.

    WordPress SEO

    Did you know that 40.5% of all websites on the internet are powered by WordPress? (Source: W3Techs) Looking to grow the digital footprint of your WordPress site?

    Local SEO

    How often do you query “Where to buy” + “near me” on Google? Your clients do as well. In fact, such local search queries on mobile alone grew by a staggering 200% between 2018 and 2019.

    E-Commerce SEO

    Search Engine Optimization (SEO) gives you a sustainable path as an eCommerce business for boosting web traffic, increasing revenue, and growing your online store.

    SEO For Lead Generation

    How much are you currently spending on getting leads? We aim to give you more bang for your back. Pay less and get high quality leads.

    Amazon SEO

    Buyers making searches on Amazon mainly rely on the first few results – rarely going on to the second and subsequent pages. Are you a seller on Amazon?

    Shopify SEO

    We’ll set you up with a tailor-made SEO campaign that will bring highly-targeted customers to your online store.

    Our Reporting

    Centralised monitoring & integration
    of all marketing channels

    Say goodbye to segregated data and different reporting! We offer, a powerful marketing integration and data tool-VIGILANT,to give you one dashboard of all your marketing activities

    Connect Everything, Analyse Everything

    Our AI-powered tools work seamlessly with a huge number of marketing systems, such as:

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    Search Engine Optimization (SEO)
    Google Search Console, Serp Stat
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    GMB
    Google My Business, Brightlocal, Bing Webmaster Tools
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    Pay-Per-Click (PPC)
    Google Ads, Bing Ads, Amazon Ads

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    Faqs

    Frequently Asked Questions

    What exactly is Amazon SEO?

    Amazon SEO focuses on optimizing your product listings to improve their visibility in Amazon search results, ultimately leading to increased sales.

    How is it different from Google SEO?

    Google and Amazon might both have search bars, but they work in very different ways.

    Google’s job is to help people find the most useful, accurate information for whatever they’re searching — whether it’s advice on a topic, a local service, or answers to a question. Its ranking system looks at the quality of your content, how trustworthy your site is, how it’s structured, and whether it gives people a good experience. It’s less about selling and more about being genuinely helpful.

    Amazon, on the other hand, is all about selling. Its search algorithm is focused on showing products that are most likely to sell — and quickly. So, things like the right keywords in your product title, good reviews, competitive pricing, stock availability, and how often a product is bought all play a big role in where it appears. Even the product description is there to help close the sale. Simply put, Amazon’s goal is to connect shoppers with products they’re ready to buy.

    Why would I need help with Amazon SEO?

    Amazon’s intense competition means even excellent products can be overlooked without proper optimisation. We enhance your listings’ appearance, messaging, and performance to increase visibility and drive sales.

    What do you actually work on?

    We optimise your product listings by refining their titles, bullet points, descriptions, and backend keywords. If necessary, we also improve your images and A+ content. Our goal is to maximise your listing’s visibility and conversion rates.

    My products are already live but not selling well. Can you fix that?

    Absolutely. A lot of businesses come to us because their online listings aren’t doing as well as they should be. One of the first things we do is take a proper look at what’s already there — across Amazon, Google, or wherever your products are listed.

    We check if the right keywords are being used, if the descriptions make sense, if the images are up to scratch, and whether the overall layout is working well. Often, it’s a mix of small things holding the listing back.

    Once we’ve identified what needs fixing, we get to work. That might mean rewriting the copy to make it clearer or more persuasive, tidying up the structure, replacing poor images, or making sure all the details are accurate and consistent.

    At the end of the day, it’s about helping your products stand out, making them easier to find, and giving customers more reasons to click and buy.

    Does this help with Amazon ads too?

    Absolutely. If your listing isn’t up to scratch, your ads won’t perform well either. Once we optimise everything, your ads tend to get better results — and waste less budget.

    How long does it take to see results?

    You might notice early improvements within a couple of weeks, especially if your listings were poorly set up. That said, consistent growth usually builds over a few months.

    Can you help me sell across other Amazon regions?

    Yes, we work with Amazon.ie, as well as UK, US, and other European marketplaces. If you’re looking to grow beyond Ireland, we’ll help you scale your listings properly.

    Do you offer full Amazon account management too?

    Yes, we offer services beyond SEO. We can manage your entire project, including store setup, ad campaigns, and brand registry.

    What’s the cost for Amazon SEO?

    It really depends on how many products you’ve got and whether you want once-off work or ongoing support. We’ll have a chat, see what you need, and come back with a clear quote.

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