Content Marketing Agency

The online market is constantly changing and businesses have to switch up their tactics frequently to keep up. One of the best ways to stay ahead of the curve is through content marketing.
Traditional marketing is on a steady declineand it isn’t bringing as much value as it used to. Studies even indicate that content marketing produces three times the leads traditional marketing does,for 62% less money.
Content marketing can help a business generate great amounts of traffic, leads and sales. However, it’s not easy, and you might even require the help of professionals, specifically, a content marketing agency.

Why Does Your Business Need A Content Marketing Agency?

Content marketing is a digital marketing strategy associated with creating and distributing content in the form of written materials, videos or graphics. A content marketing agency takes the role of producing and sharing this content on behalf of your business to help generate traffic, leads and, in turn, sales.

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    About 65% of marketers find it difficult to create engaging content that Google and other search engines love. It presents a need that a content marketing agency can fulfil because these professionals understand what your target audience needs.
    Some of the detailed reasons why you should consider the services of a content marketing agency include;

    • Expert Input: A content marketing agency specializes in identifying opportunities in content creation and execution across different channels. When you work with an agency, they can identify the type of content you need to get your business off the ground. Their expertise makes it possible to start seeing results as soon as possible.
    • Lower Costs: Outsourcing often seems expensive, but in this case, it might save you money. For a business to adopt content marketing in house, you would need dedicated personnel, meaning salaries and benefits. You can also expect to incur some operating costs, which makes it a less flexible option. With a content marketing agency, you can pay for only what you need, and they can adjust their offers to meet your needs.
    • New Ideas: Sometimes all you need is a different perspective. Even with in-house group thinking, sometimes views can get narrow. Bringing in a content marketing agency offers new perspectives since they have gathered experience helping other clients. They can find ways to improve on your ideas or bring in new
    • Staying on Top of Trends: As we mentioned, content marketing revolves around constantly keeping up with trends which can be overwhelming for any business owner. Without assistance, some of the content opportunities might pass a you by unknowingly. Content marketing agencies are always staying on top of trends and thus will always keep their clients ahead in marketing.
    • Saves Time: You can always produce content on your own, but it can take a lot of time to get it out there and start seeing the returns. Some marketers even get burned out trying to produce videos and posts daily which is not ideal. Thus, delegating to a marketing agency saves you time that you can spend on other important stuff.

    Final Thoughts

    Working with a devoted content marketing agency can help you generate lasting success and elevate your brand. Saltmarketing offers all you need to boost your business from a dedicated team to powerful strategies that help realize almost immediate results.

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    Some of the Clients We've helped

    Our Services

    ORM Services
    In today’s competitive era where businesses are vying for the same slot, a positive online reputation can be the deciding factor behind making or breaking a deal.
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    Social Media
    Here, you’re dealing with dedicated social media strategists. Professionals who will craft content that suits your brand and voice
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    Email Marketing
    Email marketing provides you with a direct channel to reach your audience with content about your business such as discounts and promotions.
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    Simply put, our Chatbot is an artificial intelligence program (a live chat customer service window) that can communicate with your website visitors.
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    SEO Services
    Collaborating with us is much more than being associated with just another SEO company in Ireland as you get access to a team of self-driven SEO
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    Paid Ads
    PPC campaign is fairly simple to start with and to spend some money but to ensure success, you will have to do thorough planning initially to optimize the whole thing.
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