Category
Website Development
Payroll Company
Case Study
Payroll Company
Client Overview
- Client Name: Payrollcompany.ie — a specialist Irish payroll outsourcing service run by an ACCA-qualified team, based in Sandyford, Dublin 18
- Scope: Premium domain, brand identity, bespoke website, large AI/SEO content library, SEO review
Services Provided
- Branding
- Content writing
- Web development and Premium Web Hosting
The Challenge
Payroll is a high-trust, high-risk category where a single error in PRSI, USC or Revenue rules can lose a buyer’s confidence permanently. Payrollcompany.ie needed to speak credibly to three distinct audiences at once: Irish employers looking to outsource payroll, employees trying to understand their pay, and accountants seeking a white-label payroll partner.
Premium Domain
Salt Marketing secured Payrollcompany.ie — an exact-match, category-defining .ie domain that signals Irish presence from the first click. The domain builds trust immediately and provides a strong foundation for both branded search and generic “payroll company" queries.
Brand Identity
The brand was built to project authority and clarity in a sector where clients are placing significant financial and legal trust in their provider.
- Tagline: “Never miss a payday."
- Fonts: Manrope (headings) and Inter (body)
- Logo system: A 3×2 grid mark with wordmark, available in light, white, dark and transparent versions, plus a square icon and circle avatar for social use.
- Social assets: LinkedIn and Facebook banners designed with profile-picture safe zones respected.
Colours:
| Role | Name | Hex |
|---|---|---|
| Primary | Navy | #14283A |
| Secondary | Teal | #0E8F6F |
| Accent | Teal light | #5CD3AE |
| Highlight | Amber | #F2A93B |
| Neutral | Cream | #F5F3EC |
One month’s notice, no lock-in.
- Service pages by company size: 1–9, 10–20 and 21+ employees, plus a How We Help hub.
- Service pages by need: Payroll Migration, Auto-Enrolment Setup and Historical Payroll Cleanup.
- Eight industry pages: Retail & Hospitality, Motor Trade, Construction, Tech & Startups, Schools & Education, Multi-Site Businesses, Manufacturing and Engineering.
- For Accountants page: A white-label service running under the accounting practice’s own TAIN and existing Revenue agent link.
| Plan | Rate |
|---|---|
| 1–9 employees (monthly) | €30 per employee |
| 10–20 employees (monthly) | €25 per employee |
| Weekly, fortnightly & low-frequency | Priced per payslip |
| 21+ employees | Custom quote |
Website Design & Build
The site was designed to convert three distinct buyer types while building credibility with search engines and AI discovery tools.
- Core pages: Homepage, About Us, Contact Us (with an enquiry selector, timeline, Google Maps embed and a live open/closed badge), blog landing page and blog post template.
- Sitewide features: Mega-menu navigation, scroll animations and a closing enquiry form on every page.
- Transparent pricing: A real pricing table in place of the usual “contact us for a quote":
- Why it works for AI search: Answers are clearly structured, terms are defined, sources are checkable and questions are covered in depth — exactly the signals Google’s E-E-A-T framework and AI answer engines reward.
Content Library: Payroll Explained
Salt Marketing built a resource hub at /payroll-explained/ with 20+ in-depth guides designed to rank in search and to be cited by AI answer engines.
- Pillar guide: Running Payroll in Ireland
- Topic guides: RPN, ERR, Auto-Enrolment / My Future Fund, Director Payroll, PRSI Classes, Employer PRSI, Payroll Year-End, Gross vs Net Pay, First Job, Part-Time Payroll, International Employees, Non-Resident Employers, Revenue Payroll Audit, HR Compliance Guide.
- Resources: HR Template Pack, Irish Payroll Glossary (~125 terms), resource hub index page.
Accuracy & Review
Given the legal and financial sensitivity of payroll content, Salt Marketing applied a three-stage review process across every page.
- Research first: Every statutory figure was verified against current 2026 sources before writing — no figures taken from memory.
- Writer self-review: Each draft was challenged by the writer before submission.
- Technical review: Pradeep at Forti reviewed every page in detail and returned written feedback. Rebuilt pages carry a v2 correction log.
- Clear scope: Content never implies the firm provides legal, eligibility or employment-status advice.
- Budget readiness: Pages published with a “rates valid until Budget day" banner, with a 48-hour update commitment after each Budget.
What's Next
The following are in the pipeline for Payrollcompany.ie:
- Contractor and Umbrella Payroll page (legal research required first)
- Non-Resident Employers industry page
- PAYE Modernisation guide
- Payroll calculators and tools
- Careers page
- Ongoing blog content
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